Lake Trust Credit Union is a financial institution that celebrates community empowerment in everything they do. Communicating this message to rate- and product-focused audiences can be a challenge.

The solution? Genuine stories of positive impact, all focused on cultivating long-term memberships and empowering Michigan communities.

Connecting with members from across the state allows us to convey the possibilities of financial well-being — the idea that Lake Trust can partner with anyone who wants a positive relationship with their money.

In addition to TV spots, member stories reach Michigan communities through OOH placements, digital ads, social media, and more.

I created this cool stuff with…

AD: Tony Godzik

Motion Graphics: Michael Hoge

CW help: Jim Hume

Strategy: Casey Woods, Alex Schillinger, Kristen Violetta