Wilsonart Engineered Surfaces is the country’s largest distributor of engineered countertops, laminate surfaces, custom surfaces for commercial use, and much more. They are constantly launching new collections and products. And we are constantly elevating the brand experience.

AD: Kurt Keller, Emma Leising

Strategy: Mike Rouech

Motion Graphics: Michael Hoge

Account: Lina Brda

the grand summit collection

Luxury Laminate

Wilsonart’s luxury line of woodgrain laminate designs was struggling to find its place in the product catalog. So we went bold.

True Tones Laminate

Wilsonart launched a collection of surfaces with the latest innovation in solid color laminate technology. I called it True Tones. Leadership at Wilsonart approved.

Wilsonart @ Neocon

In the surfaces industry, new launches are showcased at trade shows. Wilsonart attended NeoCon to do just that. “Engineer your vision” was my theme for the booth.

Wilsonart @ KBIS

KBIS is the largest kitchen and bath trade show in the country. I wrote the booth content. And we smashed some stuff on Wilsonart countertops.